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Canadian Tire sees ‘phenomenal’ opportunities to build its brand with Scotiabank partnership | Financial Post

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Hollie Shaw | May 8, 2014

Canadian Tire’s partnership with Scotiabank isn’t just about taking some weight off of its balance sheet — it is another key component in a multi-year effort to restore the retailer’s brand to glory as rivals such as Target and Walmart amp up their presence in this market.

http://business.financialpost.com/2014/05/08/soctibank-canadian-tire-brand/
 

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